What is SEO / Search Engine Optimisation

SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Having a well built, professional website is the first step towards establishing a strong online brand and revenue source. One of the the most critical next steps is to increase your websites visibility to potential customers, and this is typically achieved through the process of Search Engine Optimisation (SEO). This process works towards placing your website as high as possible in the “natural” positions for searches made for your chosen keywords.

We include a range of onsite SEO work with all the websites we build, however to achieve desirable positions in search engines such as Google and Bing it is often necessary for regular “offsite” SEO work to be carried out.

The costs associated with optimising a website for any keyword or phrase are dependent on the competitiveness of those words. The more active and aggressive the competition the more work is required to achieve high positions.

We use sound technics to ensure your site will be easily found by the major search engines.